Post by juthi52943 on Dec 24, 2023 8:01:12 GMT 1
Social media is a business, not a free service One of the most obvious dangers of depending only on social media to promote your business is that you have no control over it. You can customize your profile and create your own posts, but ultimately you are using someone else's platform to build your business, which means the fate of your company is in their hands. Social media is a business, not a free service.
This also carries the risk that your chosen platform could fail, as Job Function Email List can happen for any business: if the social media network you used closes down or falls out of favor with your audience, you will lose the community you invested in and there will be nothing left. Myspace was once considered an irreplaceable social platform until Facebook took over. The same could happen for other social networks too. The recent outages of Facebook, Instagram and WhatsApp may serve as a reminder of why you can't rely on social media alone for your business's online presence: depending on just one form of marketing is neither sustainable nor smart.
You don't own the networks, nor the followers you've built on them. For the average person, a day without Facebook is an inconvenience. But for businesses that use them as their primary form of communication, losing access was like unplugging the phones, turning off the store lights and locking the front door. If you focus all your energy on without any backup, you run the risk of ending up with nothing. This is simply because social media platforms can ban, restrict and penalize your business at any time and they don't even need a reason to do so.
This also carries the risk that your chosen platform could fail, as Job Function Email List can happen for any business: if the social media network you used closes down or falls out of favor with your audience, you will lose the community you invested in and there will be nothing left. Myspace was once considered an irreplaceable social platform until Facebook took over. The same could happen for other social networks too. The recent outages of Facebook, Instagram and WhatsApp may serve as a reminder of why you can't rely on social media alone for your business's online presence: depending on just one form of marketing is neither sustainable nor smart.
You don't own the networks, nor the followers you've built on them. For the average person, a day without Facebook is an inconvenience. But for businesses that use them as their primary form of communication, losing access was like unplugging the phones, turning off the store lights and locking the front door. If you focus all your energy on without any backup, you run the risk of ending up with nothing. This is simply because social media platforms can ban, restrict and penalize your business at any time and they don't even need a reason to do so.