Post by account_disabled on Nov 15, 2023 7:54:05 GMT 1
It is an excellent opportunity to integrate performance marketing data with PR, branding and communication. And to give a complete picture of the impact you make as a company. Think of owned media data such as your website analytics to determine the impact of PR on website visits and maybe even conversion. Or paid data, to see whether earned media and advertising optimally reinforce each other in conveying your message. So claim your place in the boardroom, because you are the one who gives your company advice based on reliable insights from media data in combination.
With your professional knowledge and experience. data analysis Start improving your data skills tomorrow Gain overview and insight into your data flows Explore and map out the available data flows within your organization. For example, within photo editor the owned, paid and earned media structure. Test And start small Formulate a business case and get specific data insights within your organization/industry aimed at your goals. From there you can further optimize and shape plans. Find a data buddy Find a data specialist that you will work with. Let him or her brush up on your knowledge and help shape the route for your data-driven approach.
Define your role and that of your team in data-driven working Which role do you want to take on and which data skills are appropriate for this Are you in control yourself, or do you prefer to gain general insight and interpretation to focus on creativity and strategy Define which data skills are needed for each role and base your training program on that. In short, what about your data skills Do you have a complete picture of your organization, its place in society and can you provide data-driven advice about this
With your professional knowledge and experience. data analysis Start improving your data skills tomorrow Gain overview and insight into your data flows Explore and map out the available data flows within your organization. For example, within photo editor the owned, paid and earned media structure. Test And start small Formulate a business case and get specific data insights within your organization/industry aimed at your goals. From there you can further optimize and shape plans. Find a data buddy Find a data specialist that you will work with. Let him or her brush up on your knowledge and help shape the route for your data-driven approach.
Define your role and that of your team in data-driven working Which role do you want to take on and which data skills are appropriate for this Are you in control yourself, or do you prefer to gain general insight and interpretation to focus on creativity and strategy Define which data skills are needed for each role and base your training program on that. In short, what about your data skills Do you have a complete picture of your organization, its place in society and can you provide data-driven advice about this